Sony sold only 400,000 mobile phones in the first quarter: a record low

The Sony Xperia smartphone business has been in decline for the past few years. Although the Japanese company still hopes to revive the troubled business, it backfired. The last quarter was the worst quarter for Sony's mobile phone business.

Sony announced today that between January and March 2020, only 400,000 Xperia smartphones were shipped. This figure hit a record low in Sony ’s history, far below Sony ’s target of 700,000 units, a decrease of 63.7% compared to the same period last year, with shipments of 1.1 million units in the same period last year.

　　Throughout the fiscal year (the second quarter of 2019-the first quarter of 2020), Sony's Xperia smartphone shipments were 3.2 million units, lower than Sony's target of 3.5 million units.

　　Sony has expressed its intention to return the mobile communications business to profitability by the end of next year with the help of 5G, but in recent months, the company has taken the business and merged with several other consumer-oriented businesses to cover up losses .

　　In addition, in the fiscal year 2019-2020, Sony ’s PS4 sales totaled 13.6 million units, which is 100,000 more than the original estimate of 13.5 million units. The current global cumulative sales The volume has reached 110.4 million units.

　　Finally, Sony also announced some plans for this year, including the brand-new PS5. The financial report shows that Sony will still launch as planned at the end of this year, and there is no information about the project delay.

Via